How MATOKA provides value
As a video content creator and social media specialist, how do I provide value to your business?
Achieving Your Content Goals:
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If they don’t know you exist, they can't buy from you. I use the "viral science" behind my 40M+ views to put your brand in front of thousands of new potential customers every day. Because the more people see your content, the stronger your brand awareness and potential customer base!
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I create content that starts conversations, turning passive scrollers into a loyal community that trusts your brand enough to pull out their credit cards. While some creators focus on likes and comments, I see the best results with content that promotes saves and shares - making videos more relatable and sharable to their friends and family.
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I architect "High-Intent" videos with strategic hooks and calls-to-action designed to move people off the app and onto your checkout page. Customers want to buy good products and services from brands they trust, and a high-impact social media presence is important to convert!
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People buy from people who know their stuff. I translate your complex expertise into simple, "snackable" videos that pre-sell your customers by proving you’re the only logical choice in your niche.
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What makes you and your brand memorable? An entertaining video. I use cinematic storytelling to make your brand the "main character" of the feed, ensuring that when your audience is ready to spend, you’re the first name they think of.
Use short-form videos (Reels, TikTok, and Shorts) to provide more reach
Increase engagement by educating and informing an audience, building brand trust and following.
Understanding your target audience
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Understanding your target audience ●
Understanding your target audience is key to creating content that truly resonates. Every business niche attracts a unique audience, and the best content strategy balances education and entertainment. Educational content helps reach new audiences unfamiliar with your niche, introducing them to your product or service in a clear and engaging way. Entertaining content, on the other hand, strengthens your connection with existing audiences by reinforcing their interests and making your brand more relatable. By tailoring content to both groups, you expand your reach while building a loyal, engaged community.I have worked with businesses in many different niches, such as gaming, beauty, lifestyle, international relations, recruiting, and more:
Different Industry? Doesn’t matter!
I’ve made content for a variety of niches:
Metafy: Gaming and eSports
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Metafy: Gaming and eSports ●
RefinedMD:
Plastic Surgery and Cosmetic Treatments
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RefinedMD: Plastic Surgery and Cosmetic Treatments ●
Heather and Willow:
Bridal, Wedding and Home Decor
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Heather and Willow: Bridal, Wedding and Home Decor ●
Other Client Testimonials:
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![A circular logo with purple Chinese characters and the words 'IKIGAI CONNECTIONS' in bold black letters, featuring stylized purple waves below the text.]()
“MATOKA is always providing value! I love how his mind works to bring together new and creative content ideas!”
Ikigai Connections
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![Logo of Singing Machine featuring a blue cartoon microphone with a smiling face, below it the text "singing machine" in blue, and the tagline "creating Joy through music" with "Joy" in pink.]()
“MATOKA's storytelling is so good, and the way his brain works when it comes to content - unreal!”
The Singing Machine Company
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"We desperately needed help with our social media channels and were lucky enough to find a creative with similar cultural experience!"
Japantown Task Force
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![Logo for Burton Consulting International with a stylized black and red circular brushstroke design and text.]()
“MATOKA delivers exactly what businesses need—engaging content that connects. He understands the market and tailors each project to fit a brand’s unique vision, making his work truly stand out. ”
Burton Consulting International
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![Logo for TDThornton with orange geometric shapes forming a stylized letter 'K' on a dark blue background.]()
"Could not have done our video project without MATOKA! From ideation to helping our on-camera talent with scriptwriting in their own voices, then filming and editing, he's a jack of all trades!
TD Thornton
